Diablock | The best toy for kids

👨👩👦👦【A Family of Four's Daily Life】—Why Did I Fall in Love with Diablock?

After moving to Japan, my husband and I, along with our two kids, spent our days exploring new toys. One day, we saw a set of building blocks in a toy store with pretty packaging, delicate colors, and a Japanese design. It even said it was "Japanese-made building blocks"—how special! It was called Diablock OKOMEIRO. We bought it and tried it out at home, and they were instantly hooked!


👶 Can building blocks really be "natural"?!

Diablock's OKOMEIRO series uses "Rice Resin®," an environmentally friendly material made from real Japanese rice. It's non-toxic and harmless, so even if kids pick it up and chew on it, it's safe! Compared to regular plastic building blocks, it's much more reassuring.


🎨 The colors are soothing, they're relaxing for moms.

Have you noticed how "bold" the colors of common building blocks on the market are? Red, orange, yellow, green, and purple are all displayed, which is very eye-catching, but sometimes it can be tiring to look at for a long time. Diablock OKOMEIRO's color scheme is very Japanese-style - light pink, light blue, and off-white, like a watercolor painting, so gentle that even mothers find it healing.


🧠 The younger brother practices his hands, the older brother trains his brain, and Mom and Dad de-stress by playing with their creativity.

  • My little brother is about 4 years old. He knows how to use this to practice his hand-eye coordination, which is great. I'm not afraid that he will get excited and put it in his mouth to bite.
  • My brother can use this as practice to build animals and vehicles, and to exercise his brain.
  • My wife sometimes builds things herself and takes some pretty Instagram photos while she's at it; the colors are really beautiful.
  • I would occasionally play mahjong with my two sons to relieve some stress.

👩👦👦 "How are they different from the common building blocks on the market?" Moms often ask me this.

While many common building block brands on the market are classic, we've discovered that:

  • Diablock's design is simpler and easier to use , making it more user-friendly for younger children, and it's also easy for kids to disassemble after assembly.
  • Rice-based building blocks aren't scary to bite , so Mom doesn't have to keep yelling, "Don't bite!"
  • Full of Japanese flavor , it feels gentler and more culturally rich than other building blocks.


🛒 Available in different sizes and styles, perfect for gifting or personal enjoyment!

Besides OKOMEIRO, there are also:

  • KIHONIRO Basic Color Series - Bright and easily distinguishable colors, suitable for practicing basic building skills and creative combinations. (Non-metric)
  • HIKARIIRO Transparent Series - Made with shiny, transparent building blocks, the translucent design makes the finished products sparkle, enhancing the visual appeal! (Non-metric)

In addition, each series offers different portion sizes to choose from, so you won't fill up the house. They are suitable for personal play or as gifts for children.


🥰 Summary: More than just toys, they represent happy times for the whole family.

Our family of four plays Diablock together, and it's become a regular family activity. If you're looking for safe, stylish, and Japanese-inspired building blocks for toddlers, and don't want to stick to the usual generic brands, why not try OKOMEIRO?


🛍️ 👉 Available for immediate purchase:
Diablock OKOMEIRO building block series made in Japan — Click to see more

Back to blog