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【Aprica】KURUMU FIRST 3WAY Baby Carrier丨From Newborn Horizontal Carry to 3-Year-Old Vertical Carry丨Japan 2026 Flagship New Product

【Aprica】KURUMU FIRST 3WAY Baby Carrier丨From Newborn Horizontal Carry to 3-Year-Old Vertical Carry丨Japan 2026 Flagship New Product

[Pre-order Item]

Aprica, a renowned Japanese baby product brand, just launched its new flagship baby carrier in January 2026, featuring the design concept of "one carrier for baby's entire growth."

The Aprica KURUMU FIRST combines three forms: "infant support pad," "sling," and "3-WAY carrier." From newborn to 3 years old, you can care for your baby with just one product, eliminating the need to buy multiple carrying items for different developmental stages. Whether it's a newborn in a horizontal carry, or an older baby facing inward, facing outward, or in a back carry, this carrier can handle it all, making it easy for new parents with just one item.

🍼 Product Highlights

Combines "infant support pad," "sling," and "3-WAY carrier" in three forms, freely adjustable to your baby's growth stages. New parents can use it with peace of mind from the very first day home from the hospital, without needing to buy multiple separate products.

  • Horizontal Carry Design: Allows for safe horizontal carrying of newborns whose heads are not yet stable, mimicking the supportive posture of parents' arms, reducing the "startle reflex" when put down.
  • Lumbar Support: Patented lumbar support design reduces the burden on the back and waist from prolonged baby carrying.
  • Breathable Mesh Fabric: Full mesh material, suitable for all seasons, machine washable.
  • Front Buckle Design: No need to reach behind to fasten the carrier, making operation more convenient.

🎥 A demonstration video is included on the product page; feel free to watch it to understand the actual wearing method.

📋 5 carrying positions, accompanying your baby from newborn to 3 years old:

Form Carrying Position Applicable Stage
Style 1 Parent's Arm Carry with Infant Support Pad Newborn ~ from 14 days, height within 60cm/weight within 7kg
Style 2 Parent's Arm Carry Plus with Infant Support Pad + Sling Newborn ~ from 1 month, height within 60cm/weight within 7kg
Style 3 Inward Facing Vertical Carry with 3-WAY Carrier From 2 months (after head stability), height 55cm or above/weight within 15kg
Style 4 Outward Facing Carry with 3-WAY Carrier After head stability (approx. 4 months) ~ 24 months, weight within 13kg
Style 5 Back Carry with 3-WAY Carrier After independent sitting (approx. 7 months) ~ 3 years, weight within 15kg


⚠️ Important Safety Information: This product has obtained Japan Product Safety Association (SG) certification. However, the certification covers up to 24 months/13kg; the period from 24 months to 36 months, 13-15kg, and the separate use of the infant support pad are not covered by SG certification. It is recommended that parents constantly monitor the baby's condition during use.

Dimensions/Weight: Waist belt circumference 60-138cm (can be used by parents and children), complete set with accessories approx. 1.4kg

Frequently Asked Questions FAQ

Q: When can I start using the KURUMU FIRST?
A: From the first day home from the hospital, newborns can be carried horizontally using the "infant support pad" mode. Around 2 months, after head stability, you can switch to the 3-WAY carrier for an inward-facing vertical carry and use it until 3 years old.

Q: What is the difference between horizontal and vertical carry?
A: The horizontal carry mode mimics the parent's arm-holding posture, suitable for newborns whose heads are not yet stable. Vertical carries (inward-facing, outward-facing, back carry) are suitable for babies whose heads are stable, allowing for different carrying methods as they grow.

Q: Can it be machine washed?
A: Yes, it is designed with full mesh material, suitable for all seasons, and easy to clean and maintain.

Q: How long can I continuously use it before giving the baby a break?
A: The official recommendation is a maximum continuous use of 2 hours. For prolonged use, it is advised to give the baby a break in between.

HK$2,780.00
HK$2,780.00
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Purchase process

  • Goods in our online store are categorized into "In-stock in Japan" and "Pre-order items".
  • "In-stock in Japan" means the goods are already in our warehouse and can be shipped back to Hong Kong with the next logistics batch.
  • "Pre-order items" are generally expected to be shipped within 2 weeks after placing an order. However, as suppliers may run out of stock, please contact us via WhatsApp to confirm availability before placing an order.
  • All goods sold are non-refundable and non-exchangeable.
  • If an item is out of stock, any deposit or amount paid will be fully refunded.

Pickup process

  • We generally use SF Express for shipping.
  • We will notify you by email after shipment and provide a tracking number.
  • Free shipping for orders over $1000 storewide.
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  • Our Hong Kong partner is located in Kwai Hing. If you require a face-to-face pickup, please contact us in advance via WhatsApp to arrange it.